Telecom News --
Vodafone launches lowest-priced Bonus at Rs. 4
Banglore, 15 June, 2010
Ab chaar rupaay mein bahut kuch!
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Vodafone Essar, one of India’s leading cellular service providers, announced the launch of India’s most economical Bonus offer for its prepaid customers. At the lowest priced denomination of Rs 4, prepaid customers now have the ease to choose from services such as additional talk time, local night calls and SMS at extremely attractive rates.
Customers can avail information about the Rs. 4 Bonus offer and also activate the service by dialing the special toll free advisory number *121*. On activation, Rs. 4 will be deducted from the main account balance and the benefit will be valid for one day. |
These new offerings give prepaid customers the flexibility to opt for specific or need based benefits in tune with their daily usage patterns. Aimed at enabling many more people at the grass root level to stay connected, the Rs. 4 Bonus reiterates Vodafone’s commitment towards accelerating tele-density in India and enhancing affordability.
Offers for Karnataka Prepaid customers
For just Rs 4, select and activate
Benefit/Offer |
Validity |
To activate |
Call (toll-free) |
Dial (toll-free) |
Calls to local Vodafone mobiles @ 10p/min |
24 Hrs |
12121 |
*444*2# |
400 Local & National SMSes |
24 Hrs |
12122 |
*444*3# |
8 Local & STD mins |
24 Hrs |
12123 |
*444*1# |
40 Night Talk mins to local Vodafone mobiles (between 11pm – 7am) |
24 Hrs |
12124 |
*444*4# |
- Applicable for all prepaid subscribers across Karnataka. Customers can avail of multiple opt-in on a single day and will be charged Rs 4 for every option/offer. The offers are not on auto renewal, and need to be activated daily by the customer.
- Customers can also call 121 (toll-free) directly to activate. A customer would need to have a minimum balance of Rs4 to opt in. Service will be activated within 1 hour of request. Rs 4 for each offer will be deducted from subscriber’s available Main Account balance, and the benefit will be valid for one day.
Vodafone also unveiled its latest advertising campaign to announce the launch of its revolutionary bonus offer priced at Rs. 4. The brand new television commercial (TVC) features an animated parrot who thinks that these days it is very difficult to buy anything for chaar rupaay.
Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said “We are delighted to launch the most economical bonus offer available in the market. This marks the democratization of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs. 4. We hope to communicate the product offering effectively and with absolute simplicity through our brand new advertising campaign.”
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