Telecom News --

Telecom Personal launches personal E-Mail based on Synchronica Mobile Gateway

Buenos Aires, London, 29 July, 2010

• Argentinean carrier Telecom Personal launch its mass market mobile email and synchronization service
  
  
• Retails at ARS 9 (USD 2.3) per month
  
  
• Service supported by major commercial advertising campaigns in leading Argentinean and regional media

Telecom Personal, the mobile subsidiary of Telecom Argentina, has launched Personal E-M@il, a mass market push email service based on Synchronica's award-winning Mobile Gateway middleware. The service allows Argentinean consumer, prosumer, and business subscribers to enjoy push email and synchronization services without needing to upgrade or replace their existing mobile handsets.

With 15 million subscribers, Telecom Personal is one of the leading mobile carriers operating in an extremely competitive market. Telecom Personal is investing heavily in data-focused value-added services and is increasing its transmission and bandwidth infrastructure to support this.

Synchronica's Mobile Gateway provides Telecom Personal with an addictive value-added messaging service that should increase overall subscriber revenues and improve customer loyalty. Prospective customers can sign up by sending the word MAIL as an SMS to 7373 or via the dedicated Personal E-M@il portal

Personal E-M@il was launched in time for Father's Day and is supported by a major advertising campaign. The service is available to any Telecom Personal subscriber and uses the built-in email and synchronization clients, as well as email to MMS and email to SMS to support any handset connected to the network. The service is provided on an unlimited basis at a flat monthly rate of ARS 9 (USD 2.3).

Ignacio Nores, Telecom Personal's Marketing Director, comments: "Personal E-M@il is strategically very important to Telecom Personal. From the beginning, we were resolute that the service must be user-friendly, clientless, and accommodate the circumstances of each of our customers, regardless of the type of handset they own. Synchronica Mobile Gateway ticks all of these boxes and is proving itself to be an innovative and valuable addition to our portfolio of value-added services."

Carsten Brinkschulte, CEO of Synchronica, adds: "The launch of Personal E-M@il provides a strong endorsement of Synchronica's emerging market focus. Synchronica Mobile Gateway allows Telecom Personal to offer an affordable, and more importantly, accessible mobile email solution to the country's mass market."

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