Telecom News --

Talk to Friends with Idea's new youth product in Orissa

Bhubaneswar, 24 August, 2010

• Now, call friends at 1 paise/4 secs
  
  
• 100* SMS free daily - National & Local
  
  
• Internet usage of up to 104 MB free, daily

IDEA Cellular, the pan-India mobile operator, has launched anew 'My Gang'pack which comes loaded with Tariff & VAS benefits, designed keeping in view the communication needs of the large student community in the region.

From economical calling to free SMS' & GPRS offerings, the product has everything packed together to the liking of today's youth, in Orissa circle.

The new youth product offers Local Idea to Idea calling, at just 1 paise per 4 seconds.The new pack also allows the user to send free 100 SMS' nationally or locally everyday, for a period of two months. Only the first SMS 3 of the day will be charged at 60p each per day. The pack also offers attractive calling rates for other Local calls which will be charged at just 1 paise per 2 seconds.

Going by the penchant of students to be connected on the internet all the time, IDEA Cellular has also introduced a unique feature in the new Student Pack offering up to 104 MB of Internet usage absolutely free, everyday. This is the biggest USP of this pack and provides tremendous value to the customer.

The plan comes at a time when the Colleges and Universities are abuzz with fun filled activities, new admissions and new friends in the campuses and would be beneficial to all the students, who look forward to affordable tariff plans for their communication needs. The new Idea pack can be availed by new prepaid subscribers by simply doing a recharge of Rs. 42 on special SIMs issued in limited numbers in an around College areas. The new 'My Gang' pack is available at all retail outlets, My Idea Showrooms and Idea Points in Orissa circle.

Launching the new initiative, Aloke Malik, Chief Operating Officer - East, IDEA Cellular said "Idea's customer centric approach has always helped us create products and services that offer more value to our customers and reward them for putting faith on the Idea network. Now, we are pleased to bring Idea My Gang Pack in Orissa, which not only offers value for money but also strengthens students' relationship with their peers. As the new session has recently begun and campuses are bustling with activities, college goers are in need of economical means to connect with each other, and to the world of Internet. The Idea Student Pack will not only offer affordable call rates, but free SMS' and GPRS as well; thus helping us break through this large segment of users in the region".

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