Telecom Devices & Services --

Synchronica wins Contract with a Third Device Manufacturer targeting India

New Delhi, 19 July, 2011

• Purchase order valued at USS 1.4 million for licenses of Synchronica Mobile Gateway from Indian device manufacturer
  
  
• Third deal with top ten device manufacturer targeting India, bundling Mobile Gateway with handsets to provide push email, instant messaging, and social networking services
  
  
• Deal won in partnership with a value-added services (VAS) reseller based in India
  
  
• Mobile Gateway is relevant for markets like India where broadband penetration in homes is low

Synchronica plc (AIM: SYNC, TSX-V: SYN), the international provider of next-generation mobile messaging solutions, has received a purchase order from an Indian handset manufacturer to bundle Synchronica's infrastructure software Mobile Gateway to provide push email, instant messaging, and social networking services for a range of devices to be introduced later this year.

The deal, worth an initial value of USD 1.4 million, was won in partnership with a reseller of mobile value-added services. The reseller offers Synchronica's solutions to its customers across the Indian subcontinent. This is the third device manufacturer to license Mobile Gateway for bundling with devices targeting Indian consumers.

India is the second largest mobile market worldwide and growing rapidly. According to Voice & Data, approximately ten million mobile phones were sold in India every month in 2010 while at the same time, an average of 622,000 new users signed up each day to a mobile service, adding 227 million new mobile subscribers in 2010.

TRAI, the country's telecommunications regulator, announced a staggering 827 million mobile phone users in India at the end of April 2011, and Chetan Sharma Consulting forecasts that before the second quarter of 2012, India will have a connected subscriber base that surpasses China's.

Key Contract Win in One of the Most Important Mobile Markets Worldwide

Synchronica CEO Carsten Brinkschulte comments: "This is a key contract win in what may soon become the most important mobile market globally. It again demonstrates the relevance of Synchronica's products in fast-growing, highly competitive markets."

"Mobile Gateway allows device manufacturers to connect their customers to existing internet communities, adding smartphone-like messaging services to mass market phones - at a fraction of the cost", Brinkschulte adds.

Synchronica has a strong and growing foothold in India with three Indian device manufacturers and two large mobile network operators already contracted to use Synchronica's award-winning products.

While the Indian information and communications technologies (ICT) sector is experiencing substantial growth, the U.K.-based risk analyst MapleCroft recently estimated that only three percent of India's households own a personal computer and that many are unable to afford internet access or live in areas with little or no connectivity to online services.

Synchronica's standards-based messaging products provide push email, instant messaging, and social networking services which are compatible with literally any mobile phone currently in use - a key consideration for markets like India where many rely on their mobile phones to access online services.

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