Telecom India Daily news | Synchronica Launches First Low-Cost MessagePhones with Complete Messaging Infrastructure

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Synchronica launches first low-cost MessagePhones

London/Seoul, 10 February 2010

New MessagePhone handsets bundled with turnkey messaging services from Synchronica deliver affordable aspiration to users and differentiation for operators in emerging markets

Two low-cost messaging-centric handsets optimized for emerging markets
Bundled with Push Email, Synchronization and Instant Messaging services from Synchronica
Provides full Internet access with PC-like web browsing, optimized data and fast download
Operator-friendly white label offering provides differentiation and combats churn
Turnkey solution delivers lower total cost of ownership (TCO) than Smartphones
Two subsidiaries of large operator groups have placed purchase orders and are set to launch shortly

Synchronica plc, the international provider of next generation mobile messaging services, and Korean Device Manufacturer KC Mobile today introduced MessagePhone™, a new low-cost messaging device (www.message-phone.com).

MessagePhone QS150

The result of eight months of extensive collaboration, the new MessagePhone provides an integrated device and service solution that delivers Smartphone-like functionality and messaging services at lower TCO than competing solutions.

MessagePhone enables operators in emerging markets to bring mobile data services to the mass market and to combat churn. MessagePhone, which is available in two models, is distributed by Brightstar, a multi-billion dollar global innovator in demand generation distribution and integrated supply chain solutions in the converging wireless and IT industries.

Available immediately, the new MessagePhones offer advanced features such as Push Email and Synchronization services, mobile Instant Messaging, a full HTML web browser and access to social networking sites. The Java-enabled MessagePhone handsets feature a full QWERTY keyboard, large color LCD screen, MP3 and MPEG4 player, camera, SD memory expansion, a robust Personal Information Manager, optional Bluetooth connectivity, USB connector and a built-in FM radio. MessagePhone is sold as a turnkey, integrated solution with an all-inclusive price as low as US $99.00.

The underlying Mobile Gateway messaging services are designed to easily integrate with the operator network. Mobile Gateway connects the MessagePhone to enterprise and consumer mail servers, social networking sites, IM communities and RSS web feeds. Unlike messaging solutions of leading Smartphone vendors, the Mobile Gateway platform uses open industry-standards and supports virtually any device from any manufacturer, enabling carriers to extend the service to other devices and across their entire subscriber base.

As a white-label solution, both the handsets and the mobile messaging platform can be branded and customized to operator requirements, providing a clear differentiation from competitors’ offerings. The bundled services empower the operator to own the relationship with the end user and create ‘stickiness’ - imperative in the battle by operators to avoid being relegated to bit pipes.

Commenting on MessagePhone, Nick Jotischky, Principal Analyst, Informa, said: “The MessagePhone solution provides operators in emerging markets with a significant addressable market that can help them to win the battle for Identity Management. The device-centric solution provides benefits to operators desperate to offset falling voice revenues by increasing the size of revenues generated from data services, and to retain existing customers at a time when users are becoming more fickle.”

According to data collected by Informa, monthly churn in Africa averaged approximately 4.8% in September 2009, with churn rates in Kenya and Tanzania, having reached an astonishing 9.2% and 11.4% respectively.

MessagePhone QS200

Carsten Brinkschulte, CEO of Synchronica commented: “With MessagePhone, we have created a device and service bundle that provides an answer to key challenges faced by operators and delivers affordable aspiration for customers in emerging markets. For the operators, we have delivered a messaging-centric handset that puts them back in control of their subscriber base – they can brand the product and use the services to reduce churn. For subscribers, MessagePhone can become their first and primary Internet device – a great phone with a large screen and full Internet access without breaking the bank, potentially replacing the trek to the Internet cafe.”

J. Jung, CEO at KC Mobile added: “The MessagePhone has been designed from the ground up to provide operators in emerging markets with a low-cost, yet high-quality, full-featured next-generation messaging device. With two significant operators already having signed contracts, we are confident that MessagePhone will appeal to a broad cross-section of operators in emerging markets.”

MessagePhone is available in two versions, the QS150 and the QS200:

MessagePhone QS150

Messaging and browsing device with VGA camera and MP3 player

2.2” QVGA 262K TFT LCD

2.5G (GPRS) – GSM tri-band, not quad-band

Bundled Push email service (users can have up to 4 email accounts)

Contact List and Calendar Synchronization

BOLT Web Browser, IM Client and Social Networking

Support for Java MIDP 2.0

QWERTY keyboard

10MB user memory

MicroSD card slot (up to 4GB)