Telecom News --

Synchronica integrates advanced Transcoding into Mobile Gateway

GSMA Mobile World Congress, Barcelona, 17 February, 2011

• Dramatically reduced bandwidth consumption with patented transcoding technology streaming attachments to the mobile browser
  
  
• Wide range of document and multimedia file formats supported
  
  
• Technology obtained as part of Synchronica's acquisition of competitor Iseemedia
  
  
• Full demo available at Mobile World Congress, Barcelona, Hall 2, Stand 2A35

Synchronica plc (AIM: SYNC, TSX-V: SYN), the international provider of next-generation mobile messaging solutions, today announces integration of new advanced transcoding and streaming functionality in Mobile Gateway 6, dramatically reducing network bandwidth consumption and allowing users to view complex email attachments even from entry-level mobile devices.

The patented transcoding technology converts and optimizes office and multimedia documents on the fly and streams the content to the mobile browser, reducing the consumption of network bandwidth by as much as 90 percent. Content is converted by intelligent adaptation to structured data formats, such as XML, FPX, or 3GPP. As the content is streamed and displayed in the mobile phone's web browser, the new technology removes the need for heavy third-party document viewers.

A wide range of document and multimedia formats are supported, ranging from Microsoft Office applications, such as Word, Excel, and PowerPoint, to Adobe PDF, image, audio, and video files. Users can select from a number of familiar viewing options including table of contents, thumbnails, full-page view or rich text. Attachments are optimized for easier reading on mobile displays, and users can pan, zoom, or rotate the content.

The technology was obtained as part of Synchronica's 2010 acquisition of competitor Iseemedia whose Iseedocs solution has now been fully integrated with Synchronica Mobile Gateway 6.

A Rising Problem for Mobile Operators: Data-heavy Applications

The new transcoding technology helps to mitigate a rising problem for mobile operators caused by increased usage of data-heavy applications, such as mobile email. According to a recent industry study, 1 MB of data traffic could cost mobile operators up to seven times more than they would pay for a one-minute voice call.

Consequently, operators are now increasingly investing in bandwidth optimization technologies. Mobile Gateway 6 allows mobile operators and device manufacturers to provide bandwidth-efficient next-generation mobile messaging comprising push email, instant messaging, and social networking.

Carsten Brinkschulte, CEO of Synchronica, comments: "For operators, the cost of wholesale bandwidth is fast becoming a controversial issue; several operators are already ending their all-you-can-eat data plans and implementing fair use policies."

"A significant contributor to bandwidth squandering is email traffic, often associated with heavy attachments. With Mobile Gateway's new transcoding, we can reduce the total bandwidth used by up to 90 percent and at the same time provide full document viewing capabilities even on entry-level phones without the need for complex attachment viewer applications", Brinkschulte adds.

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