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Reliance Communications redefines Telecom Industry benchmarks

• All calls - Local, STD & Roaming at 50 Paise only - for lifetime
• Available on all GSM & CDMA networks anytime, anywhere in India
• Available on both prepaid and postpaid platforms
• No restrictions, no conditions, no exclusions
• Effective from October 6th across India

Chandigarh, October 5, 2009 : Reliance Communications unveils a bold new plan that will ignite the next revolutionary phase of growth and innovation in the Indian market. The company is rolling out a first of its kind plan called Simply Reliance Plan on its CDMA and GSM networks. Reliance Communications will roll-out the Simply Reliance Plan nationally for both prepaid and postpaid segments on Tuesday, October 6, 2009.

Commenting on the new ground-breaking initiative, Mr. Anil Dhirubhai Ambani, Chairman, Reliance Communications said,

• "Reliance pioneered the mobile revolution making calls cheaper than a postcard in 2005.
• In another game changing move today, Reliance brings a billion Indians closer to each other, with one single rate for all local and STD calls, to any mobile or landline network, anytime, anywhere in India, without any conditions or restrictions.
• Once again, Reliance has set new standards, offering unbelievable and never-before savings to a billion Indians.”

The Simpy Reliance Plan offers one single rate of 50 paise per minute across India covering 24,000 towns and 600,000 villages.

The single rate of 50 paise per minute applies to --

• all local calls
• all STD calls
• to any mobile CDMA or GSM or Landline from anywhere in India
• all incoming and outgoing calls while roaming
• anytime of the day or night
• all SMSes – local or national
• without any monthly charges for prepaid
• without any hidden charges or any conditions, whatsoever.

To avail this Simply Reliance Plan, existing or new prepaid customers have to purchase one time special tariff voucher for Rs.48 to enjoy lifetime validity.

Incidentally, most of the competitive tariff plans launched in the market recently, have not been offered to the post-paid customers in India. However, postpaid users too can now avail this Simply Reliance plan and enjoy the same single rate of 50 paise per min with monthly subscription fee of Rs.99.

With the Simply Reliance Plan, Reliance Communications offers seamless and unconditional benefits to all its existing customers, both prepaid and post-paid, as well as new customers waiting in the wings to join the Reliance family. There are no other terms or conditions or any fine print attached to this plan.

Revolutionary Value-Driven Proposition of Reliance Simple Plan

As a single largest roll-out of any national tariff plan, the Simply Reliance Plan can be availed across 24,000 towns and 600,000 villages in over 2500 Reliance Mobile Stores, nearly 250 Reliance World stores and over 1Million retailers across India.

The Simply Reliance Plan will be supported by RCOM's 3G-Ready network offering a number of innovations to our customers. These include:

• Next-gen electronics for super digital voice clarity
• Seamless coverage on major railway routes, national and state highways through dedicated mobile towers
• Access to a Reliance owned fibre network for unlimited capacity - both in India and overseas, resulting in unmatched quality on local, STD or ISD calls
• Nationwide enhanced capabilities for fastest internet access speeds
• Stutter-free video capability including numerous TV channels, sports updates as well as access to popular video sharing websites like Youtube
• Widest R-World mobile content offering entertainment, music, news, cricket, bollywood, maps and search
• One-click set-up and access to email and social networking offering convenience of a PC

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