Telecom News --
OnMobile launches RBT with Vivo in Brazil
New Delhi, 23 February, 2011
VIVO is Brazil’s largest mobile operator with over 60 million subscribers
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OnMobile Global Limited, the leading provider of telecom value-added services (VAS), has forged a long term partnership with VIVO Telecom in Brazil to launch Ring Back Tones for VIVO’s Brazilian customers. Previously owned by Portugal Telecom (PT) and Telefonica, VIVO is the largest mobile operator in Brazil with more than 60 million subscribers and a 29.7% market share in the country. |
OnMobile Global deployed a Ring Back Tone platform for VIVO that allows a user to set a song to replace the standard tone that is usually heard by callers while they wait for their call to be answered. This facility is available to both postpaid and prepaid subscribers and work across all handset types and models. Brazilians have an inherent love for music and OnMobile plans to tap this large unserved market starting with Ring Back Tones, both local and international in flavor to appease even the most discerning subscriber.
OnMobile will also provide its unique and renowned RBT features such as ‘Press * to Copy’ and M Search and capitalize on its highly advanced Business Intelligence platform to craft a highly personalized music service. Brazilian music marketing experts will study the requirements of subscribers carefully and provide a variety of options that makes the experience a highly enjoyable and customized one.
Arvind Rao, CEO, Chairman & Co-founder, OnMobile said, “OnMobile is very happy with this entry into the large Brazilian market. The combination of Brazilians love for music in all forms, anytime and everywhere coupled with our cutting edge music products should result in huge market innovation and service revenues. Also, our ability to innovate in any market that we operate in, will help us provide a more enriching mobile experience to VIVO’s subscribers. We hope that this initial deployment will pave the way for enhancing our product portfolio in Brazil and help introduce a wider range of products.”
Brazil is the largest economy in Latin America and possesses the second largest mobile phone subscriber in the LATAM region. Music is the foremost favorite and best selling genre in mobile based content and remains an instant hit with most mobile operators in the region. OnMobile’s avant-garde solutions backed by a solid Business Intelligence platform aim to revolutionize the mobile experience for VIVO subscribers, and augment OnMobile’s reputation as a pioneer in the Value Added Services space.
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