Telecom News --
OnMobile and Starfish Mobile International Inc. Partner for Value Added Services in Africa
Nairobi, KENYA, 17 March, 2011
Partnership Will Offer Customized IVR and Ring Back Tones Services To Mobile Subscribers
OnMobile (NSE: ONMOBILE), a global leader in mobile value-added services, today announced a partnership with Starfish Mobile, a leading content aggregator to offer ring back tones (RBT) and IVR (interactive voice response) to mobile subscribers in Africa.
Starfish Mobile’s content will now be deployed on OnMobile’s robust technology platform, enabling telecom operators in the African continent to offer innovative Music services on OnMobile’s path breaking RBT & IVR platforms to their subscribers in a simple and cost-effective manner. This partnership will address the end to end needs of mobile operators in Africa including platform, service, operations and content.
Arvind Rao, CEO, co-founder and Managing Director, OnMobile, said, “Africa is a high-growth value-added services market and we are very excited to extend our offerings to mobile subscribers in the continent through the partnership with Starfish Mobile. OnMobile is in a unique position to leverage the customer insight gained through our successful deployments in Africa and present a powerful value proposition for operators in the region, in combination with Starfish’s vast content portfolio.”
Per Ostberg, Chairman, Starfish Mobile, said, “OnMobile was a natural partner for us due to their global market presence and their vast portfolio of diverse products. Their footprint and platforms provide us with a perfect launch pad to leverage our content offering which represents one of the most extensive Pan-African offerings. The partnership is an opportunity for Starfish Mobile to further extend its position as a leading content aggregator in Africa and reaffirms our commitment to bringing locally relevant offerings to the market.”
RBT is a unique, handset-independent service whose features and content can be accessed by all mobile users regardless of the model of phone they use. RBT is today one of the strongest drivers of VAS revenues in mobile markets around the world.
OnMobile has a decade of success in offering RBT and IVR services in emerging markets around the world. Leading operators in African markets such as Tanzania and Egypt rely on OnMobile’s expertise and technology to deliver value-added services to their customers. In fact, these operators have witnessed significant increase in revenue within a few months of deployment.
In combination with Starfish Mobile’s rich experience of nine years in aggregating content for the African market and with operations in 21 countries, operators now have partners who can successfully manage their entire RBT and IVR services and offer differentiated and locally relevant VAS to their subscribers.
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