Telecom News --

Nimbus to stream live cricket matches using Tata Communications CDN platform

Mumbai, 19 May, 2010

Tata Communications, a leading provider of a new world of communications, today announced that Cricketnirvana.com, a prominent cricket portal from the house of Nimbus Communications has chosen its CDN platform to stream live, on-demand and rich media cricket content.

Tata Communications’ CDN service delivers among the highest performance and reliability in the industry while providing immediate access to content, including High-Definition Video, without delay or jitter. The CDN platform leverages Tata Communications’ Tier-1 Global IP network for world-class resiliency and performance. The LiveBroadcastTM service, part of the Tata Communications’ suite of Content Delivery Network (CDN) services, is a Flash-based streaming service for broadcasting TV quality live content on the Internet. The LiveBroadcast service eliminates the need for expensive hardware and proprietary software and can support hundreds of thousands of concurrent streams worldwide.

Nimbus Communications has streamed the live cricket series of India – Srilanka, India – Srilanka- Bangladesh and more recently the India- South Africa series using Tata Communications CDN platform receiving more than 8 million page views per match-day.

“We are extremely happy to serve Cricketnirvana.com to deliver our flash-based live video service. This will allow millions of cricket enthusiasts across the world to watch live cricket matches on their computers. The win showcases the superiority of our CDN solution on quality, scalability and cost effectiveness,” Genius Wong, Sr. Vice President, Global Network Services, Tata Communications said.

“We were moving to the ad based revenue model which requires a cost effective solution without compromising on the features and quality of the live broadcast and this is where Tata Communications’ CDN services proved to be a better fit. Its distributed origin architecture along with clean pricing model makes it an ideal CDN services for portal like ours which receives millions of hits per match day., Mr. Jose Felix - Head, Nimbus Communications, New Media said.”

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