Telecom News --

Loop Mobile packs in Double the value with SmartPaid Card

Mumbai , 15 July, 2010

Get Local Minutes, STD, Missed Call Alerts (MCA) & 2GB Data all in a compact bundle for 30 days

Introducing SmartPaid Card from Loop Mobile Ideal for light, medium and heavy prepaid users Existing subscribers can also migrate Also introduces SmartPaid Enterprise card for SME corporate customer

Enhancing the mobile phone service offering to a newer level, Loop Mobile, Mumbai’s leading mobile service operator introduces SmartPaid Card for subscribers. SmartPaid allows new as well as existing prepaid subscribers to get bundled local and STD minutes under various simple rental plans. Smartpaid new subscription with bundled minutes comes at a cost of Rs. 349 while recharge options start from Rs.350.

It will be the 1st time that a prepaid service will be bringing together talking time, SMS, essential VAS and data (internet surfing) on tailor made monthly rental plans. These are suited for light, medium and heavy prepaid users.

SmartPaid comes with 4 different bundled value options for subscribers with free minutes for local calls on Loop Mobile network, for local calls on other networks and also for STD calls. SmartPaid bundles free local and national SMS. The plan allows prepaid subscribers additional benefits of mobile internet surfing upto 2GB, free voice mail and missed call alert.

SmartPaid Enterprise is a special customized card for SME corporate customer with enhanced value.

Commenting on this launch to Loop Mobile subscribers, Mr. Surya Mahadevan, Chief Operating Officer, Loop Mobile said, “Prepaid market is onedimensional with same value proposition across different levels of usage. The insight we had was that subscribers are getting confused about various offers on top-ups and special tariff vouchers in the market. SmartPaid is a simple answer to that confusion as it bundles Voice, SMS, VAS and data to present a complete product. Also it offers double the value the customer gets from the typical prepaid product on a monthly commitment of Rs.320 plus. This is a truly smarter way to go mobile.”

Loop Mobile has constantly been at the forefront of launching pioneering services. It has had several firsts to its credit in the Value Added Services (VAS) space which are technologically state-of-art and yet customer friendly. Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed call alert, mobile tracker service, voice SMS. It also became the first telecom operator to deploy a Next Generation Internet Protocol network for uninterrupted service. It also launched India’s first-ever premium Mobile service on a prepaid platform - ‘epaid’- with benefits of postpaid for its prepaid subscribers.

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