Telecom News --
Loop Mobile launches Reply All SMS service with SMS GupShup
Mumbai , 22 June, 2010
- Revolutionary group SMS Service
- Loop Mobile subscribers can simultaneously communicate with multiple people using SMS at the same time
- Service is agnostic of handset & operators, requires no data connectivity or software downloads
- Loop Mobile becomes the 1st operator in the world to launch Reply All SMS
 |
Loop Mobile, Mumbai’s leading mobile service operator, and SMS GupShup, India’s largest SMS network today announced the launch of the “Reply All SMS” service. This will enable Loop Mobile subscribers to simultaneously communicate with multiple people using SMS. This takes social networking via mobile to a new level. |
Any Loop Mobile subscriber can create a Group of up-to 7 friends including him self. This Group is assigned a dedicated shortcode by SMS GupShup. Members on the group can send messages to this shortcode to communicate with each other. The messages reach all members of the group at the same time and if anyone replies, the reply too reaches all members of the group. Loop Mobile subscribers can invite friends from other operators to the group too. Every message to the shortcode is charged at a nominal price of only 50p per message
Reply All SMS service extends the capabilities of SMS from basic person-to-person (P2P) messaging to many-to-many (M-to-M) messaging. As we have options of CC and Reply-All available on e-mail and commonly used over decades, Loop Mobile’s Reply All service makes it available for the 1st time on mobile. The service works on every handset, across operators, is easy to use, requires no training, no software downloads, no data connectivity nor change in handset.
How does it work?
- Reply All SMS is simple and easy to use, similar to the CC and reply-all features on email.
- A Loop Mobile subscriber can start a conversation by sending the following message to 555999: CHAT 98210xxxxx 98200xxxxx 92235xxxxx (where 98210xxxxx etc. are the numbers of the friends, who may be on any operator network).
- The system will create a group and prompt the user to send a message, which goes to all participants in the group. Participants can reply to the message – which will also be sent to all participants in the group.
- The group can have at most 7 participants, including the initiator. This service is currently being offered free of cost to all Loop Mobile users till the 30th June 2010, after which users will be charged 50 paise for every message sent to the group.
Mr. Surya Mahadevan, COO Loop Mobile said “With the innovative Reply All SMS service at the forefront of techno-innovation, we have gone a step further towards to deliver a value enhancing service for our subscribers. The insight we had was that today’s youth operate in & communicate within their preferred groups. We are seeing a shift in communication today where SMS, emails, internet chat etc is between “many–to-many”, not just 1-1 of the previous generation. We’re excited to partner with a mobile technology leader like SMS GupShup to launch this social networking service, a simple but revolutionary way to chat with friends & family. Being aligned with our overall commitment to delivering cool & engaging services, we at Loop Mobile are tuned in to identify such trends of high acceptability.”
“Reply All SMS is the next big innovation in mobile messaging since the launch of person-to-person (P2P) SMS” says Beerud Sheth, CEO, SMS GupShup. He added, “We’re excited to launch this service in partnership with Loop Mobile, which is focused on rapidly bringing innovative services to their subscribers.”
Loop Mobile has constantly been at the forefront of launching pioneering services. It has had several firsts to its credit in the Value Added Services (VAS) space which are technologically state-of-art and yet customer friendly. Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed call alerts, mobile tracker services, voice SMS. It also became the first telecom operator to deploy a Next Generation Internet Protocol network for uninterrupted service. It also launched India’s first-ever premium Mobile service on a prepaid platform - ‘epaid’- with benefits of postpaid for its prepaid subscribers.
SMS GupShup is built upon a robust, scalable, high-performance technology infrastructure which currently supports sms traffic upwards of half a billion sms messages per month. Just like P2P SMS, this is a cross-operator offering, meaning users can participate across operators.
-end-
Also read....
Loop Mobile brings back Dus Ka Gang – new offer for prepaid subscribers
......more from National Telecom, click here |
