Telecom News -- National

Loop Mobile brings Beijing Olympics on your mobile phone

• Keep yourself updated with schedules, live scores, news, action-packed pictures, trivia, and profiles of sportspersons, records made and broken, and lots more.
• Exciting trivia and polls
• Download wallpapers, animations and picture of the day

Mumbai, August 6, 2008: With the primary focus on India’s participation in the Olympic Games 2008, BPL Mobile, Mumbai’s leading mobile service provider, promises to let fans track the 2008 Olympic Games in Beijing, on their mobile phone with ‘Olympics @Cafe’ on the BPL Mobile WAP portal – atcafe.bplmobile.com.

With this unique service, BPL Mobile subscribers can follow the schedule of events, medal tallies, News, action-packed pictures, trivia, profiles of sportspersons, records made and the previous ones broken and lots more.

Since Olympics is a world event that only happens every four years, BPL Mobile in association with Mobile ESPN brings to its subscribers a wide range of content on ‘Olympics @cafe’ to ensure Olympic coverage on the go.  BPL Mobile subscribers can participate in exciting polls and contests and get access to variety of mobile downloads like theme wallpapers, lively animations amongst others.

What sets this WAP service apart is the ‘Indians@Beijing section”, which encapsulates India’s performance through the years in sports like Hockey, Tennis, Shooting, Wrestling, etc. along with analysis on India’s medalprospects in various sports like archery, athletics, shooting, tennis, etc. in Olympics. This segment also includes in-depth analysis on Indian Athletes at the Olympics – from Indian Athlete performance to Athlete profiles, India's Olympic history and more.

Commenting on the very essence of bringing Beijing Olympics on the BPL Mobile phone, Mr Sunzay Passari, VP - VAS and Devices said, “This is one more initiative to deliver exciting & compelling content under the @cafe platform. Our subscriber feedback quite clearly articulates the need for content focused on sports, music, fun & entertainment. At BPL Mobile we are therefore committed to providing a variety of content that will deliver a better experience for our subscribers. Bringing the Beijing Olympics to your mobile phone is yet another step in this direction“

About BPL Mobile 
Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India and today serves over 1 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service. We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).

For further information, please contact:
Suryaprabha / Malvika -Hanmer MS&L, Mumbai
9833909285/ 9769341430
suryaprabha@hanmerpr.com, malvika@hanmerpr.com