Telecom News --

Idea strengthens its leadership position in Kerala with a new milestone

Cochin, 19 July, 2011

• Continues to be Kerala’s No. 1 operator in both revenue terms and subscriber count
  
  
• Becomes first operator to cross 70 lakh subscriber mark in the state

IDEA Cellular, the No. 1 mobile operator in Kerala, and the 3rd largest in India, has achieved yet another landmark in its relationship with mobile consumers in the state, by crossing the 70 lakh subscriber base, recently. With this, Idea has further strengthened its leadership position both in terms of revenue market share and customer market share.

IDEA Cellular, an Aditya Birla Group company, started services in Kerala in 2004, and is today, the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population. Idea has played a significant role in the development of telephony services in the state by reaching out to 3,280 towns and villages in Kerala, through an unmatched network of nearly 5,000 sites.

Commenting on the achievement, Mr. Vinu Verghese, Circle Head - Kerala, IDEA Cellular, said, “IDEA Cellular has constantly strived to cater to the growing communication needs of the people of this state and is proud to be connected with 70 lakh mobile users in Kerala. Despite a strong competitive environment, Idea has constantly grown its revenue market share in the circle which positions us at the top of the chart in both revenue and customer based ranking. This successful journey is a result of the strong faith expressed by our subscribers and our dedicated efforts to reach out to establish mobile connectivity in the remotest corners of the state.”

With the recent launch of 3G services, Idea is now offering the next level of mobile experience with high speed data, gaming and infotainment services to its over 70 lakh subscribers in the circle. In a short span of time, Idea’s 3G services have now extended to 12 towns with a network of 1,004 sites across the state.

The launch of Mobile Number Portability (MNP) has given an opportunity to mobile users of Kerala to connect with the No. 1 operator in the state. Idea has witnessed an influx of large number of mobile users who have switched to Idea network which is recognized for better connectivity, superior customer service and a national brand.

Idea’s customer centric approach has always helped to create products and services that offer more value to the customers and reward them for putting faith on the Idea network.
Besides providing world class services and strong network connectivity, Idea has been giving its subscribers various opportunities, through varied Value added services, product offerings and other marketing platforms to win amazing prizes including cars, gold, cash prizes and electronic goods.

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