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Idea 'Maha Recharge' in Maharashtra offers 'Maha' benefit to mobile users

Pune, 17 May, 2010

Having won the hearts of millions of mobile consumers in Maharashtra & Goa with innovative and affordable products and tariffs, IDEA Cellular, the pan-India mobile operator and the leader in the state, has announced yet another first-of-its-kind initiative to offer maximum benefit to its subscribers.

With the new 'Maha Recharge', the over 90 lakhs IDEA subscribers in the state will get 100% Talktime value on every top-up recharge.

As part of the offer, all Idea prepaid customers can avail 'Maha Recharge' benefits by simply doing a recharge of Rs. 34. 'Maha Recharge' will allow the user to enjoy full talktime for all the subsequent recharges of Rs. 30 and above, for a period of 30 days. This is for the first time in Maharashtra, that mobile consumers will get 100% Talktime value on every top-up recharge voucher, without being charged for administration charges or service tax.

IDEA's recharge vouchers of the denominations - Rs. 30, 50, 75, 100, 125, 150, 200 & 250 will offer full talktime, subsequent to Maha Recharge.

Launching the offer, Mr. Lakshminarayana, Chief Operating Officer - Maharashtra & Goa, IDEA Cellular, said, "Idea has always offered the best and most affordable tariff plans suiting the affordability and usage patterns of mobile consumers in Maharashtra & Goa. With 'Maha Recharge', we have now gone a step forward to offer more value to our over 90 lakhs subscribers, thus ensuring complete customer delight. We are confident that the new initiative will drive usage on our network and enhance customer satisfaction in our leadership market".

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