Telecom News --
Idea launches “Monsoon Utsav” to reward subscribers who connect with the network in UP East
Lucknow, 23 August, 2011
Idea prepaid customers who stay connected to the network have a chance to get Gold Coins, LCD TVs, Laptops, Mobile phones, Digital Camera, and DVD Players every week!
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Idea Cellular, India’s 3rd largest mobile operator has announced a unique initiative titled “Monsoon Utsav” to reward its prepaid subscribers who stay connected to the network in UP East. This innovative offer gives Idea prepaid customers an opportunity to get exciting items such as Gold Coins, LCD TVs, Laptops, Mobile phones, Digital Camera, and DVD Players by just keeping their mobile phone on ‘Switched On’ mode, throughout the day. |
Idea prepaid subscribers in UP East who keep their mobile phone on ‘active’/ ‘switched on’ mode, will be eligible to participate in the campaign. Every week top participants will receive Gold coins, LCD TVs, Laptops, Mobile phones, Digital Camera, and DVD Players.
The top participants of the first and second week have already been announced by Idea. Santosh Kumar Singh of Gorakhpur and Neeraj Kumar Sharma of Allahabad walked away with Samsung LCD TV and Kodak Digital Camera, respectively, in the first and second week of the campaign.
The offer will be available till September 15th, 2011.
Speaking about the offer, Mr. Rajesh Naik, Chief Operating Officer - UP East, IDEA Cellular, said, “Customer delight is at the core of Idea’s marketing and customer service strategy. Through this offer, Idea is encouraging customers to make the most of Idea’s strong network across UP East. Idea’s Monsoon Utsav offer will further promote usage on the network by getting more users to stay connected and get rewarded for their faith.”
Idea has deep penetration in UP East with a 2G network spread across the rural belt and small towns. Idea’s 3G network is the widest spread 3G network in the circle, covering 64 towns. Idea users who stay connected with the network will now enjoy seamless connectivity across the length and breadth of the state, and also get to win exciting prizes.
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