Telecom News --

Idea customer from Muzaffarpur wins 'Jeeto i10 in 2010' contest

Patna, 10 July, 2010

IDEA Cellular, the pan-India mobile operator awarded the winner of its popular VAS contest, 'Jeeto i10 in 2010', at an event here today. Shobha Pathak from Muzaffarpur was declared the bumper prize winner, and drove away in a swank new i10 Car. 24 other Idea customers from Bihar and Jharkhand won other exciting prizes such as a trip for two to Vaishno Devi, and gift vouchers.

Earlier this year, IDEA Cellular gave its customers, a once-in-a-lifetime opportunity to win a Car, besides other attractive prizes through a unique contest 'Jeeto i10 in 2010', wherein they could participate by simply sending an SMS and answering 5 questions on a daily basis. Highest scorer of the day won gift voucher worth Rs. 3,000. Idea customers who participated and won on multiple days stood a chance to drive a new Car. Shobha Pathak from Muzaffarpur emerged as the highest prize winner of the two month long contest. Anish Kumar from Gaya was declared the winner of the free trip to the holy shrine of Mata Vaishno Devi.

An enthralled and excited Shobha Pathak said, "I am grateful to Idea for giving me this wonderful opportunity through an exciting contest. With this winning experience, I can now say with belief that 'An Idea can change your life!'"

Speaking at the occasion, Mr. M.D. Prasad, Circle Head - Bihar, IDEA Cellular, said, "In a highly competitive environment like telecom, we need to constantly innovate to offer something new and different, and reward our customers for having faith in our mobile communication services. We believe in continuous innovation and work towards bringing great ideas to reality. As a result, we launched 'Jeeto i10 in 2010' which helped us connect better with our subscribers in Bihar and Jharkhand, and increased usage on our network."

IDEA Cellular had devised this innovative contest to delight its discerning customers and retailers during the start of the New Year. The winners were selected through a validated process. Over 3 million Idea subscribers in Bihar and Jharkhand were given a chance participate in the contest and win these attractive prizes.

IDEA Cellular entered Bihar & Jharkhand in 2008, and has been the fastest growing operator in one of the fastest growing mobility markets in the country.

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