Telecom News --
IDEA Cellular launches 'Idea Music Week' to hunt for singing talent in Punjab
Chandigarh, 23 June, 2010
Winners to perform in Video Album of popular Punjabi artists 'Raj Brar & Preet Harpal'
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Continuing with its commitment to offer unmatched communication and infotainment to its subscribers, using the mobile platform, IDEA Cellular, the pan Indian mobile operator, has once again launched a unique talent hunt for singing sensations of Punjab.
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Flagging off on the occasion of World Music Day, Idea has started 'Idea Music Week' - the first-of-its-kind, mobile based, singing contest which will identify young music talent from across Punjab and give them an opportunity to perform alongside renowned singers, Raj Brar of Chandigarh De Nazariyan Ne Patiya (Album Rebirth)and Naag Di Bachhi; and Preet Harpal of Kehnde Jajj Banja (Lock up) fame. The celebrity artists will judge the participants, certify the winners and will give them a chance to perform in their forthcoming video albums.
Starting June 21st, Idea subscribers in Punjab who wish to give their audition can call on 50677 and record their voice. The last date for audition is June 27th. During this week, music lovers can also download songs from a range of songs, by calling 50677. Songs can be downloaded at a special rate of Rs. 5 per download, and browsing charges of 3 paise per second.
Flagging off the Idea Music Contest, Mr. Anish Roy, Chief Operating Officer - Punjab, J&K and Himachal Pradesh, IDEA Cellular said, "Music is at the core of Idea's marketing and brand building strategy, and the people of Punjab have always celebrated Music. Keeping these synergies in mind, we have launched 'Idea Music Contest' on the occasion of World Music Day. By creating a unique platform of giving auditions on mobile phone, Idea will reach out to a larger audience giving them an opportunity to showcase their talent and perform alongside their idols".
Selected candidates from the Mobile Audition, and Idea subscribers with maximum song downloads during 'Idea Music Week', will get a once-in-a-lifetime opportunity to meet Raj Brar and Preet Harpal over a special dinner.
Residents of Chandigarh and Jalandhar can catch the two music sensations at select My Idea Stores as they will be visiting the outlets to meet their fans and Idea subscribers in the city. Idea subscribers from both cities, who download maximum number of songs on the day of the celebrity visit, will get a special chance to meet Raj and Preet at the My Idea store.
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