Telecom News --

Idea brings cool new products for mobile subscribers in Chennai & TN!

Chennai, 16 June, 2010

• Talk More & Get 'Money Back'
  
  
• Recharge for Rs. 25 and get 75 local mobile minutes free
  
  
• Call Rate of 30 paise per minute on Rs. 14 Recharge voucher

This summer, IDEA Cellular, the pan-India mobile operator has introduced a range of cool new products for its customers in Chennai & Tamil Nadu. These packs come with unique feature of 'Money Back' and offer more value to Idea prepaid subscribers in the state.

The Idea 'Money Back' offer is a unique, first-of-its-kind product in the Chennai & TN market which rewards Idea subscribers who talk more. As per the Money Back offer, Idea prepaid subscribers who talk for worth Rs. 5 or more in a day, get Re. 1 credited into their account. The offer is available for all new and existing Idea prepaid subscribers.

Not only is Idea rewarding its customers for talking longer, but is also aiming at giving them more value for their money. Idea has launched a physical value voucher priced at Rs. 25 which offers 75 minutes of Local mobile calling absolutely free.

Additionally, Idea subscribers can avail benefit of low call rate of just 30 paise per minute for 3 months, by doing a recharge of just Rs. 14. The call rate is applicable on calls made to any mobile network anywhere in Chennai & Tamil Nadu.

Speaking on the new products launched M. Srinivas, Circle Head - Chennai & Tamil Nadu, said, "Idea has always innovated to offer more value to our subscribers and constantly worked towards understanding and addressing customer requirements. During the hot summer season, people prefer to stay back home and stay connected with relatives and friends on the phone. The new offers are designed to drive usage and reward customers on the Idea network in Chennai & Tamil Nadu."

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