Telecom News --

ICE Costa Rica launches Push Email Service using Synchronica Mobile Gateway

San Jose, London, 06 September, 2010

• Costa Rica's incumbent operator Instituto Costarricense de Electricidad (ICE) launches Syncronizate
  
  
• Syncronizate provides push email and mobile synchronization to the ICE Acelera webmail service
  
  
• Service provided free of charge to Acelera and GPRS data subscribers

Synchronica plc, the international provider of next-generation mobile messaging services, announces that Instituto Costarricense de Electricidad (ICE), Costa Rica's incumbent telecommunications provider, has launched its mass market push email service based on Synchronica's award-winning Mobile Gateway middleware.

The ICE service branded Syncronizate will be used to add new push functionality to the existing ICE webmail service Acelera. The Syncronizate service will be provided free of charge to any Acelera or internet GPRS subscriber.

Syncronizate allows Costa Rican consumer, prosumer, and business subscribers to enjoy push email and synchronization services without needing to upgrade or replace their existing mobile handsets. Synchronica's Mobile Gateway provides 100 percent device compatibility by using the built-in email and synchronization clients found in a wide range of handsets in addition to email to MMS and email to SMS for basic handsets.

Oscar Arias, Director, Services Division, at ICE, commented: "For a push email service to succeed in Costa Rica it needs to be affordable and to work on any handset, from high-end smartphones down to entry-level devices. Synchronica's solution ticked both boxes, and we're excited to be launching our cost-effective Syncronizate push email and mobile synchronization service to all of our subscribers."

Carsten Brinkschulte, CEO of Synchronica, added: "Mobile operators are looking at data services to shore up declining revenues caused by falling voice tariffs. We are finding that a growing number of mobile operators from Africa, Asia, Eastern Europe, and Latin America are turning to Synchronica Mobile Gateway as a solution. Mobile email has proven to be a very appealing data service which can help to reduce churn and improve average revenue per user (ARPU). Mobile Gateway provides push email on literally all handsets, enabling operators to extend data services successfully to the mass market."

Commenting on the Latin American market, Nick Jotischky, Principal Analyst, Informa Telecoms & Media, said: "Mobile non-voice services, such as mobile email, continue to grow and become more important to operator strategies in Latin America. This latest contract win for Synchronica in Latin America with its mobile-email-for-all solution is a case in point. The size of the non-voice market grew by 38 percent in 2008 to reach USD 11 billion of which USD 4.5 billion comprised the non-SMS data market. Indeed, the number of non-SMS data subscribers (GPRS, CDMA2000 1x and CDMA2000 1xEV-DO) was in excess of 25 million across the region at the end of 2008, accounting for an 18 percent rise during the year."

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