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Comviva Ties-up with Leading Content Providers in Bangladesh

New Delhi/Dhaka, 17 July, 2011

  • Partners with leading music label companies including GTech and Sangeeta

  • Replicates Global Content Management Capabilities for Bangladesh market
Comviva, the global leader in providing mobile solutions beyond VAS, announced its tie-ups with leading content providers and music label companies - GTech and Sangeeta, thus leading the mobile content market in Bangladesh.

Milind Pathak, Vice President, South Asia, Comviva said, “Music is one application that has proved to be a major success with subscribers globally, with subscribers embracing various music-based services such as Ring Back Tones. Comviva has deep relationships with the content partner ecosystem within Bangladesh and has been managing it successfully for past several months to meet customer needs. We now work with all the leading content providers and are able to provide and manage not only local but also international labels. We also plan to replicate our content management solution in Bangladesh.”

Commenting on the partnership, Mr. Nazmul Haque Bhuiyan, Proprietor, GTech said, “Our alliance with Comviva brings added-value to our business and we are excited about the opportunity to work with this leading VAS player. Bangladesh is quickly growing into a mobile powerhouse, with an increasing number of mobile subscribers, there is a massive demand for mobile content. Although full-track downloads and music streaming are set to experience the sharpest growth, Ring Tones and Ring Back Tones are expected to remain the largest revenue generator.”

Commenting on the partnership, Md. Salim Khan, Proprietor, Sangeeta, said, “We are excited to be working with Comviva for the mobile content services for their RBT services and serve operators in Bangladesh. Sangeeta library of Ringtones includes the popular Rock Bands of Bangladesh, albums of prominent and popular artists, latest bands, solo artists and Movie Music.”

With some recent partnerships with content providers in Bangladesh, Comviva will now provide some of the most innovative mobile content services in the country. The combination of partnering with leading content partners, together with its proven expertise in deploying and managing music services for operators across multiple growth markets, Comviva will further drive the success of ring back tone services in Bangladesh.

Comviva delivers a range of applications – both home-grown and third party – that engage subscribers and provide convenience, entertainment and information services, whilst also addressing operator goals of accelerating revenue growth. Comviva is among the top 3 content aggregators for RBT and its CRBT solution powers ring back tones for over 13 million subscribers with a leading operator in India. The company has continuously enhanced its RBT offering to maintain subscriber stickiness, introducing ‘Star 2 Copy’ to simplify usage, ‘”A” Party Caller Tunes’ to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage. Handset and SIM independent, RBT is available to all subscribers, whether prepaid, postpaid, fixed or wireless.

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