Telecom News --

Comviva leads Electronic Recharge Market in Bangladesh

Dhaka, 05 September, 2011

• Comviva’s PreTUPS™ - solution of choice for all leading operators in Bangladesh
• With 5 deployments, PreTUPS™ powers recharge for over 75 million mobile subscribers in Bangladesh

Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it leads the electronic top-up platform in Bangladesh with all leading GSM and CDMA operators now having deployed Comviva’s PreTUPS™, electronic recharge solution.

On deploying the award-winning PreTUPS™ electronic recharge solution, one of the leading operator penetrated the huge low-income market segment by offering previously unavailable low denomination top-ups – which now constitute over 95% of all top-up sales in that market.

Speaking on the occasion, Milind Pathak, Vice President, South Asia, Comviva said, “Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in Bangladesh. Enabling payments and P2P transfers is a compelling proposition – especially in markets where financial networks are relatively weak. PreTUPS™, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth.”

PreTUPS™ is a widely deployed, award-winning electronic recharge solution that performs electronic recharge transactions for over 520 million subscribers. PreTUPS™ has made a real success in Bangladesh where it achieved over 20 million transactions in a single day during Eid. With prepaid dominating emerging markets and the majority of growth coming from these markets, mobile service providers require a proven, highly scalable, flexible solution to handle the growing volumes of transactions and the specific needs of particular segments.

For close to a decade, Comviva has successfully supported rapid mobile communications adoption in growth markets with its PreTUPS™ prepaid recharge solution. PreTUPS™ addresses specific challenges of highly competitive, price sensitive markets – offering flexible denominations, supporting and simplifying extensive distribution hierarchies to enable affordable, cost-effective service delivery. PreTUPS™ enables electronic transfer of talk time, credit balance to subscribers for emergency situations, international airtime transfer and provide a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.

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