Telecom News --

Comviva inks MoU with Inmobia to provide Ring Back Tone Content Portfolio in Africa

New Delhi, 08 March, 2011

Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has signed an MoU with Inmobia, a leading provider of technology platforms and content for mobile operators,

to provide RBT (Ring Back Tone) Content Portfolio in Africa for Comviva’s RBT platform. Comviva’s RBT platform enables operators to provide its subscribers with a wide range of personalized mobile music applications, allowing subscribers to reflect their personality and emotions using RBT.

Speaking on the partnership, Manoranjan Mohapatra, CEO, Comviva said, “Among the varied portfolio of mobile music offerings, ring back tones have achieved killer application status with mobile subscribers in many markets worldwide. RBT constantly evolves, creating long-term customer stickiness and providing a sustainable revenue stream for operators. Comviva’s RBT has enjoyed enormous success with operators across geographies and we are confident of replicating this success in Africa.”

“InMobia is a natural partner for us in the region as they bring years of expertise in producing local and international music content which is a key factor in securing high revenue on content downloads. With this partnership we will surely be able to provide some of the most innovative mobile content services in Africa,” added Mr. Mohapatra.

Commenting on its partnership with Comviva, Flemming Lund, said, “As competitive pressures increase in Africa, mobile service providers are increasingly finding that they are able to differentiate their brand with applications. Comviva has a proven expertise of deploying RBT services across different geographies and for different operators and we are very happy to be a part of Comviva’s success story in Africa. We look forward to extend our support, experience and knowledge in providing mobile technology and content to Comviva in the region.”

Comviva delivers a range of applications – both home-grown and third party – that engage subscribers and provide convenience, entertainment and information services, whilst also addressing operator goals of accelerating revenue growth. Comviva’s RBT solution has witnessed huge success with over 13 million subscribers on a single operator network and deployed by over 20 operators across the globe. Comviva has continuously enhanced its RBT offering to maintain subscriber stickiness, introducing ‘Star 2 Copy’ to simplify usage, ‘”A” Party Caller Tunes’ to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage. Handset and SIM independent, RBT is available to all subscribers, whether prepaid, postpaid, fixed or wireless.

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