Telecom Devices & Services --
Bollywood Boost for New Wynncom OGO Phones Powered by Synchronica
New Delhi, 14 June, 2011
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Wynncom, the youth-oriented arm of the Bright Telecom India group, has launched its new, Synchronica-powered OGO devices supported by a strong promotional campaign starring A-list Bollywood actor Saif Ali Khan
The new OGO devices are targeted at India's youth market and provide smartphone-like capabilities at a fraction of the price of traditional smartphones. Ali Khan, Bollywood royalty to India's youth market, has become the face of Wynncom OGO in an innovative promotional campaign spanning print media, television, and online.
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Available now at an recommended retail price of less than USD 100, the Wynncom OGO O-77 Konnect and O-78 Touch handsets have been optimized for Synchronica Mobile Gateway to support advanced features including push email, instant messaging, and social networking services with support of Facebook, LinkedIn, and Twitter.
Included in the Wynncom OGO retail price, users receive free internet, as well as all of the Synchronica-powered mobile messaging services. The service is hosted by Wynncom in India, ensuring that Wynncom OGO customers are provided with the best possible user experience.
"Must-have devices need to offer the very latest messaging functionality"
In an innovative campaign, Ali Khan illustrates the social and professional benefits provided by his smarter Wyncom OGO phone when compared to a traditional, more expensive smartphone.
Commenting on the launch of Wynncom OGO, Synchronica CEO Carsten Brinkschulte says: "As an innovative and youth-oriented brand, Wynncom understands that must-have devices that look great also need to offer the very latest messaging functionality."
"The inspirational, mass market promotional campaign starring Bollywood's Saif Ali Khan is very appealing to India's youth market and will drive sales of OGO devices offering advanced messaging functionality at a fraction of the cost of traditional smartphones", Brinkschulte adds.
Arvind Vohra, Co-Founder and Managing Director of Wynncom says: "Staying connected professionally and personally is a key necessity for today's youth. In India, as in the rest of the world, social networking has taken on a new dimension."
"Our devices powered by Synchronica's advanced Mobile Gateway messaging software have been specifically designed with this need in mind. Everything is made available with a push and instantly. Our devices are affordable, and internet downloads, push mail, and instant messaging are all provided by us practically free of charge", Vohra adds.
Synchronica has a strong and growing foothold in India with its affordable Mobile Gateway next-generation mobile messaging solution. In addition to powering the Wynncom OGO family of handsets, Synchronica also has agreements in place with a further two device manufacturers targeting the Indian market and has live deployments with two large Indian mobile operators via its 2010 acquisition of email-to-SMS vendor Iseemedia.
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