Telecom News --

Bharti Airtel and National Geographic Channel begin the hunt for ‘Young Explorer’!

New Delhi, 26 August, 2010

Nat Geo in association with Airtel begins the quest for India’s bright young talent!

National Geographic Channel, in association with Bharti Airtel, has begun the quest for India’s bright young talents with, 'Airtel Nat Geo Young Explorer'. This is an initiative to identify India’s bright young talents, who have the curiosity and aptitude to explore the world around.

The 'Airtel Nat Geo Young Explorer' is someone who is articulate, curious, smart and aware about the world; in short a complete all-rounder. It is an extensive activity initiated by Bharti Airtel and National Geographic Channel, spanning across Delhi, Bangalore and Chennai.

The activity will cover 120 schools in total, across the 3 cities through on ground activation. In addition, there will also be online test available for students, which cannot be covered through on ground channel. The entire initiative is a combination of fun games, puzzles & an exciting yet brain tickling trail hunts, where the participants will need to clear various levels before they proceed forth. Information on the 'Airtel Nat Geo Young Explorer' is available on www.natgeotv.co.in/airtel

"Airtel Nat Geo Young Explorer is an initiative in association with Airtel to identify kids who are young imaginative and who will be the future visionaries of the country. The focus is to encourage more and more students to live curious and explore beyond the World - its people, animals and places. Through this unique initiative, National Geographic Channel aims to stimulate and build better interactions with every kid who participates," said Mr. Keertan Adyanthaya, Managing Director, National Geographic Channel India & FOX international Channels.

"It is a privilege to join hands with National Geographic Channel in the quest for India’s young explorer. We believe this is a great platform that will identify, hone young talents by providing them the right exposure to real life situations and help prepare them for various challenges that life throws at them. The campaign to identify the young explorer is well crafted and designed keeping in mind all the necessary parameters that test the knowledge and aptitude of the participating kids. It will be a great learning experience for kids, as well as their schools" said K. Srinivas, President Telemedia Services, Bharti Airtel.

Airtel Nat Geo Young Explorer is primarily targeting approximately 60000 + children aged between 10-14 years. The winner will walk away with branded laptops and other goodies from Airtel and National Geographic Channel.

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