Telecom News --

America Movil's Panamanian Subsidiary Launches Synchronica-based Claro Messenger

Royal Tunbridge Wells, 30 January, 2011

• Claro Panamá becomes the sixth América Móvil subsidiary to launch Claro Messenger IM solution
  
  
• Synchronica has a groupwide framework agreement to deploy the service across all 17 América Móvil subsidiaries, targeting 217 million subscribers
  
  
• Claro Messenger is a strategic value-added service (VAS) for this recently launched carrier

Claro Panamá has become the sixth América Móvil subsidiary to launch the Synchronica IMPS-powered mobile instant messaging (IM) service Claro Messenger. Claro Panamá subscribers can register for the service by visiting the Claro Messenger

Synchronica is in the process of deploying this solution across all 17 of América Móvil's subsidiaries as part of a groupwide framework agreement that was signed in 2010. Once all subsidiaries have launched, all 217 million América Móvil customers will be able to join this carrier-branded IM community and communicate with each other.

The groupwide framework agreement provides Synchronica with a growing recurring revenue stream to one of the largest and most important mobile markets worldwide.

"We will connect each of our 217 million customers"

Antonio García, business development manager of Claro Panamá, comments: "Claro, always at the forefront of telecommunications in the continent, has launched Claro Messenger. We will connect each of our 217 million customers from United States to Argentina, allowing them to chat together from their phones. We're pleased that América Móvil customers can communicate for free with Claro Panamá users thanks to Claro Messenger."

Carsten Brinkschulte, CEO of Synchronica, adds: "Claro Messenger is a unique product in the sense that it is attractive to new users who become so reliant on it, they think twice about leaving Claro. We'll be working very closely with América Móvil over the next three months to launch our unique churn-busting Claro Messenger service amongst the remaining subsidiaries."

Having launched in Panama in 2009, Claro is a relatively new player in a highly competitive market where telecommunications sales are expected to exceed USD 1 billion with the bulk of growth being recorded from broadband internet and mobile services.

"Mobile IM as a consumer solution in tandem with an operator-provided IM community enriches the VAS portfolio and reduces churn because users tend to become highly dependent on their IM identity and do not want to lose it by moving to another network operator.

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Fifth America Movil Subsidiary launches Synchronica's IM Solution

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